Pre-test the concept
Predict engagement, shareability and brand impact before anything is built.
Exhibits, launches and brand environments for B2B and B2C brands. Research shapes the concept before anything is built, and a measurement plan proves what it changed.
Already have an event planned, or an agency building it? We measure it, so you can show what the budget delivered.
Predict engagement, shareability and brand impact before anything is built.
Gather mobile, in-the-moment feedback on first impressions, emotion and relevance while they are fresh.
Re-contact attendees at 30–90 days for brand lift, recall and purchase intent, tied back to ROI.
Every program includes a measurement plan tied to your business goals, control groups where possible and an ROI readout with recommendations for next time.
Best for: brands and event agencies that need to prove results to leadership or clients.
Trade-show exhibits, customer events and launch moments that stop people in the aisle, then prove that they did.
Best for: flagship trade shows, global customer events and major product reveals.
Showrooms, headquarters, offices and permanent installations that make a brand something people walk into.
Best for: new headquarters, showroom openings and multi-site brand rollouts.
Product and brand launches that join research, campaign and live moments into one plan.
Best for: new products, new markets and relaunches.
For teams running many events across markets: one system that keeps every event on brand and comparable.
Best for: global and multi-region event calendars.
Positioning and brand refreshes grounded in what your buyers actually think, from a short sprint to a full rebrand.
Best for: repositioning, mergers, new markets and brands that have outgrown their identity.